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RFID delivers the inventory accuracy and visibility that is required to deliver an enhanced customer journey and seamless omnichannel experience. In this presentation we will outline best practices for retail RFID implementation including: Business case and custom solution development, piloting, initial roll-out and full scale adoption.

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William Toney, Head of Market Development Global RFID Solutions, Avery Dennison Retail Branding and Information Solutions (RBIS). In this role, Bill provides leadership to the RFID Market Development team with the goal of accelerating market adoption worldwide. His primary focus is on Inventory Accuracy and Loss Prevention solutions for the apparel retail sector. Prior to this role Bill was senior vice president, Omnichannel Fulfillment Solutions at eBay Enterprise. Before then Bill spearheaded the US RFID market development, ran stores in retail at MarineMax and held progressive sales roles at Motorola.

Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel and footwear industry solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com